The Challenge to Make an Impact
by Maria del Carmen Castañeda
For CLC Mexico, it was a challenge to make an impact in the country from the outset. We signed up to participate in, and promote, the first ‘Gran Feria Cristiana’ that took place over three days in Tlalneplantla in the State of Mexico. Around 5,000 people participated and many publishers were represented, including CLC Colombia. There were many different activities and teaching programmes arranged, and it was an important platform for CLC to introduce our mission and the possibilities of distributing Christian literature through us. CLC Publishing also contributed to some of the seminars through the author and pastor, Jorge Diaz.
In addition to this event, we have made contact with churches, Bible schools and bookshop owners. We have also used various forms of communication through the media. With all this work, and in partnership with the Thompson Bible seminars in Mexico, we hope to fulfil our goal to see the CLC ministry extended in Mexico.
One of the most ambitious projects of the newly established work of CLC in Mexico is to visit each state in order to understand first-hand the needs of the believers and, most importantly, how to reach out to those who have not yet been introduced to the Gospel.
In 2015 we had the privilege of travelling around the south of Mexico, making the CLC ministry known and promoting a Christian book fair. Contacts were made with pastors from the Assemblies of God churches and with Christian publishers.
In each city we visited a meeting was arranged with pastors, church leaders and staff from local Christian bookshops – it was the perfect opportunity to present the CLC ministry and the variety of resources we have. The welcome we received was warm and the appreciation was reflected in our sales and in the growth of the contacts in our data base.